Enrolling in loyalty programs at stores is moving into a new generation. A survey conducted by PunchTab has found that many Millennials take part in the practice, with almost 75% of women ages 18-34 having signed up to get discounts with their favorite fashion-related retailers.
Over half of Millennial men have as well.
The most popular store for young women to invest in a loyalty program is Kohl's, where almost 30% shop. Target, Gap, Sears, Macy's and J.C. Penney are also popular stores young people trust enough to sign up for some kind of membership.
Many also follow brands and stores on Twitter for the latest news, and also post product reviews of purchases they make.